After a playstation showcase first a week, the annual video game promo for summer began in Bayana with a two-hour showcase in the name of Summer Game Fest, with irritation, sequel and completely new games Galore.
For the syllabus for SGF and host Jyoff Kaghali, both have tried to step into a steps during this decade because once more magnificent trade show King E3 is slowly dead. But this year took a strange air, even before Splitgate 2 Developer went on stage with “FPS Great Re -Create Aap“(Actually) before smaccating” the same Duty“And revealing the Royale mode of his shooter.
A lot of that strangeness because the sports industry is still going through it. It has exceeded a week as EA has killed its black panther game and developer clifhenger, and the industry has been trimmed only since then. The time stops for someone, and since 2023, has been cut by dozens or hundreds of people, sometimes a daily, even per hour basis. We thought that in 2023 or 2024 only had “living til ’25”, now just as “alive” and their studios die in an eye nap. A strange muted nintendo switch 2 looks like launch and the United States government jointly undergoes another round of bullshit, of course this business show feels cowardice.

Other factors of this strange spirit are completely outstanding for summer sports celebrations. It is never clear that when the industry is following the trend compared to such an event, there were many souls of space and Roasuelix and shooters, competitive and extraction diversity. The popularity of the two styles looked to wear on the audience and reminds us how we easily tired things that we have liked once. Compared to the showcase of first Playstation in the week, SGF also felt less consistent in what to offer: Resident Evil Requuim And Wu-Tang: Rise of fraudster Agreed was high, other trailers thought they were humble or not really land.
The more problem is that in five years, the summer game fest still seems to have no real identity beyond the expansion of the final game awards of the annual year. Those ceremonies and playing together show that music performance, celebrity showcase and usually have quite different energy for delightful mappet gags. Without those people, SGF feels low “fun” for lack of a better word. It wants to be E3, but the big pressures for which we tuned can sometimes get spoiled because figures for game publishers were more than their supply or were overlapping in rubbish They It seems that it was fun. This cannot be done, both publishers have their indvidual, more regular showcases, and it is not considered derogatory to the medium and its audience is happy to get recognition, but does not criticize it.
Earlier, Kehli has caught the Flack to fail to properly accept the struggles of the industry, or to do so in a clumsy way. This year’s Summer Game Fest was opened with him, highlighting the current crop of the best-selling games of 2025, some of which were much smaller than your average Triple-A studio from teams. Campaign 33 This “honor” was the greatest and worst criminal; Since the revelations and launch of RPG, it has been appreciated as a win for a developer with a headquaunt in small dozens. But this is Seven minutes credit Show that this is not a true story: yes, sandfall 33 or 34 employeesBut it also had third-party animator, QA contractor and localizer (and more!), Who helped create a great debut title.

Keigley insisted on those small teams – a man just made a brawler with help His nine friends!-Turns are likely that there was a well-intense acknowledgment for both for both of Indy and Triple-e-developers for furious division. The story around the development of the game (and which makes them) is quite bad for the ongoing trim and increased player harassment, and it will probably increase things. This is a moment that represents the prominence of the summer game fest and the double -edged sword of the figure of this particular industry: sooner or later, provides the window between all the flash and in the industry, someone sources things by placing their feet in their mouths.
Want more IO9 news? To expect the latest Marvel, Star Wars and Star Trek release, what’s next to DC Universe on film and TV, and whatever you have to know about the future of Doctor Hu.