Ginni Semore, CEO of contemporary women fashion brand, said, “It has always been my dream to become a CEO of a fashion brand.” AlignTells entrepreneur,
Image Credit: Courtesy of Alegne. CEO Ginni Seemor.
A fashion industry veteran, who launched his career as a contemporary buyer at Sachs Fifth Avenue, Semore had the opportunity to feel the goal with Ellen, which was originally established by Dalbir Bains as a wholesale female fashion brand in London in 2020.
Seemor can fill a new era imagination of a new era to the brand that she saw in modern women’s clothing: designed at an accessible price point, designed-left, required wearable pieces, distributed with an omnipresent approach.
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Seemor determined it to make it, essentially “refound” to the company. She joined the business as Managing Director in 2022, re -launched Alegne in 2023 under her vision and officially nominated CEO in 2024.
Image Credit: Courtesy of Aligne
“I felt (a big part of the story should be).”
During its first several years as the CEO, Seemor focused on Eligon’s Community Building online and “design handwriting”, then reached an omnichenal approach with an all-to-consumer strategy with American retail partners.
In fact, despite being a London-installed brand, Alegne appears a large part of his business in America, says Semore.
The CEO recently moved from London to New York to support the US office and team as the brand continued its expansion.
“We are still based in the UK, so I travel back and forth,” Says. “London to me is our creative hub; it is part of our DNA being a British brand. It is super important to me and something we don’t want to lose. So we are very creatively operated from London, but commercially exit America”
Image Credit: Courtesy of Aligne
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Still as a relatively young British brand, Aligan has obtained verification with an American audience through retailers with loyal customer base.
“In Britain, it is easy to be only direct-consumer because the UK is very small and more attainable,” says Seamor. “But in the US, to echo as the next contemporary brand that people should see, I felt that it is a big part of the partners (should be) the story.”
Recently launched with Nardastrom, Ellen said that a retailer Seemor says she always expected to partner with a day, after the company directly to express her interest in the brand. Aligne is also available in anthropology.
Image Credit: Courtesy of Aligne
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“Analytics (in) is less visible and who is your customer. You really have to hear.”
Despite the long -term target to expand in retail, Seemor preferred to understand its relationship with a brand and customers before dealing with those partnerships, appreciated how important the strategy for sustainable success is.
Whether you are starting a business that is already present or starting with a scratch, knowing who your customer is – and quickly – will break or break its growth. “And it is easier than it is said,” the CEO notes. “There are lots of factors. With each iOS update, analytics have low visibility (in) and who is your customer. You really have to hear.”
Aligne’s targeted customers are “confident, work”, and accepting what those consumers wanted in a cloth line, helped the brand design shift and guide towards its collection, call Semore.
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The customer is paying dial to the base. Aligne finished its financial year in July 2025 with eight figures with 56% year-on revenue growth and revenue.
Most pieces of Aligne cost between $ 100 and $ 300. Although the seamor recognizes why some brands develop in “premium contemporary” location amid rising costs and tariff challenges, say the company is committed to its accessible price point.
Image Credit: Courtesy of Aligne
“I had to learn quickly where I did not want to lean and how to ensure to get support.”
Being a CEO, Seemor thought that it is very difficult since she was 20 years old. But she appreciates how the job has allowed her to attract her experience as a buyer, seeking “balance of art and science” like an executive role.
“(There is a) week that I am so artistic and designing the concept and line, and there are other days where I am definitely bending in science,” Seemor says. “But I had to learn quickly where I did not want to lean and how to get support in those areas because a CEO wears a lot of hats.”
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Semore, one of the biggest lessons, has learned as CEO during his tenure so far, he has the value of listening to his tendency – even when it is difficult. In the first few months of the company’s refounding, Seemor sometimes hesitated to say what she wanted, then did not get the result she wanted.
“In three months, I had this moment where I brought the team together and was very clear about what I wanted,” Says Sayer. “This brought them more on traveling with me, and it united us as a team and our values. If you have an idea and you are building your own business, then relying on your intestine and not afraid to say that it is powerful.”
Ginni Semore, CEO of contemporary women fashion brand, said, “It has always been my dream to become a CEO of a fashion brand.” AlignTells entrepreneur,
Image Credit: Courtesy of Alegne. CEO Ginni Seemor.
A fashion industry veteran, who launched his career as a contemporary buyer at Sachs Fifth Avenue, Semore had the opportunity to feel the goal with Ellen, which was originally established by Dalbir Bains as a wholesale female fashion brand in London in 2020.
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