Johnny IVE, who is famous for iPhone (among other iconic apple devices), is going to be the lead lead to OpenAI, the chatter AI giant, which for now, does not make a single hardware device.
The Wall Street Journal On Wednesday, the adjacent deal was reported, which acquires OpenaiI IVE IO company in a $ 6.5 billion deal. As that part, the design for Ive Openai becomes the lead, a role she is stepping slowly for some time.
Ive, who led the design of Apple for decades, left the company in 2019 and in recent months, expressed some misunderstandings about the potential negative effects of previous products, which they have worked on (which may include the iPhone).
“I think when you are innovating, of course, there will be unexpected results, you hope that the majority will be pleasant surprise. Some products that I am very, very much, I think there were some unexpected results that were far away from pleasant,” was said earlier this month. According to the verge.
While reports indicate that IVE and Openai CEO Sam Altman is interested in building AI-competent consumer hardware, a smartphone is probably not on that menu.
Instead, mostly expects to focus on wearballs such as couple earbuds and smartwatches, for example, cameras that can see your surroundings and use onboard AI so that you can act and react to them.
A soft approach
The attention of IVE will also be clearly upgrading the visual appeal of Openai software. So expect a IVE-Ness’ infusion on chat on mobile and desktop (where it is a particularly technical or dev-friendly look), as well as on Sora and Dal-E interfaces.
In the latter part of its career in Apple, Ive was most responsible for removing scuomorphism-the digital icon looks like its real world counterparts-on Apple’s platforms. Openai’s software is not suffering from skeuomorphic scorge, but some can argue that its overall form is less than elegant.
If you are curious whether the design skill of Ive is still to smell, just take a look at the updated AirBNB, which is re -designed by IVE’s loving firm. According to the loving, a stand-alone company and will is ready to remain the will, according to The Wall Street Journal, Work with Openai as a customer.
The news will have to be a little submerged by Apple. In order to include Chatgpt access to Apple Intelligence, the company that has participated with Openai not only failed to give its own generative AI, but is falling behind the industry in distributing a true, combined hardware/software AI experience.
Hardware signs to come
It will be attractive to see what food Altman and IVE cook, and we already have some signs.
Ultman announced the deal by tweeting that he is “excited to try to create a new generation of AI-managed computers.” Literally taken, we can expect AI PC from the team, but I think Ultman here means that the “Computer Rit Large” that is the most intelligent consumer electronics can be considered a computing device.
A conversation between IVE and Altman with a video with a tweet was characterized by “describing a family of equipment to develop a family of equipment that allows people to use AI to make all kinds of different things.”
Without disclosing the product, Ive revealed that “the first we are working on has almost captured our imagination.” In addition, Altman said that Ive handed over the device to take him home. “I have been able to live with it and I think it is the best piece of technology that the world ever saw.”
No matter what they are making, it is worth remembering that for the success of AI Hardware, the roads are already lined with the rotten bodies of failed enterprises like human AI. Regular people have not shown much interest in wearing AI hardware that does not align with their current fashion options.
Thrilled to partnership with the greatest designer imo in the world. AI-to try to create a new generation of computers operated computers. pic.twitter.com/ipzbnrz1jqMay 21, 2025
He said, smart glasses can have an opportunity for Openai, IVE and Altman. It is an AI-connected device area that seems to show some real signs of life. This is mostly below the Meta efforts with Ray Ban Meta Smart Glasses, but is also clear from the upcoming flow of Android XR contestants of Google Partners Samsung, Warbi Parker and others. Some were declared in Google I/O 2025 this week, and all of them will have Gemini at their origin.
Openai and Chatgpt generative may lead to AI space, but Google Gemini is behind. And if Android XR partners can give stylish Gemini smart glasses this year, it can quickly take Gemini to the lead. At least, it puts pressure on Openai to give something.
What is Johnny IVE secret sauce that will make chat AI glasses, earbuds, smart watches and other consumers hardware possible and desirable? Perhaps. Openai says that we will see their work next year. Just don’t expect a chatgpt phone.
