While Apple Watch has proved popular since the first collapse in 2015, Tech veteran’s smartwatch has recently seen a decline in sales.
According to new data from Counterpoint Research, Apple’s smartwatch shipment, not 19% year-on-year in 2024, experienced a decline in all areas except the device brand.
Counterpoint notes that the global decline in Sales of Apple Watch was primarily inspired by sales decline in North America, which represents Apple’s more than half of the smartwatch shipments.
In particular, this was the second year in a row that the sales of Apple Watch declined. Indeed, in the last quarter of 2024, the fifth consecutive quarter that fell into Apple’s smartwatch shipments, unlike other major manufacturers of the smartwatch, all experienced.
So, why are the issues of Apple viewing Apple out of the shops and on the wrist of the people? According to counterpoint analyst Balbir Singh, the overall decline in 2024 was below several reasons, including the lack of significant upgrades in the Watch Series 10, which launched the final decline.
Singh also said that Apple did not introduce Watch Ultra 3 or a new watch SE at last year’s smartwatch launch event, which would have increased sales.
Apple Watch Ultra Company has a premium Apple Watch and was last refreshed in 2023, while the cheapest option, SE, was last updated in 2022.
Another reason for the fall in sales may be that Apple’s smartwatch costs more than a lot of competitive devices on the market, some of which provide a decent category features.
“To return in 2025 and maintain your market share,” Singh said“Apple needs to focus on certain things, including the introduction of new features, (new) watch SE and Watch Ultra Models, and Possible Design Upgrade.”
Many reports and leaks indicate that Apple Watch Altra 3 and Apple Watch SE 3 can both come with series 11 in September. If so, 2025 can be the year when the sale of Apple Watch rests again.
Apple declines to share official, detailed sales data for Apple Watch in its financial reports. Instead, Apple Group Apple looks at sales under its “Wearbals, Home and Accessories” category, so only third-party estimates are available for the specific Apple Watch Unit sale.
Many research firms – among them use the mixture of consumer survey, market analysis and channel data to generate estimates in the absence of official sales data from Counterpoints – Apple.
