Presented by HP
Creativity is fast becoming the new measure of productivity. While AI is often framed as a tool for efficiency and automation, new research MIT Sloan School of Management Shows that generative AI enhances human creativity – when employees have the right tools and skills to use it effectively.
it is right here ai pc Come. These next-generation laptops combine local AI processing with powerful Neural Processing Units (NPUs), providing the speed and security knowledge workers expect while also opening up new creative possibilities. By handling AI tasks directly on the device, AI PCs reduce latency, protect sensitive data and reduce energy consumption.
Teams are already proving impact. Marketing teams are using AI PCs to create campaign assets in hours instead of weeks. Engineers are shortening design and prototyping cycles. Sales reps are creating personalized offers onsite, even without cloud access. In each case, AI PCs aren’t just speeding up workflows — they’re fostering new ideas, faster iteration, and more engaged teams.
The benefits are clear: creativity that translates into measurable business results, from faster time-to-market and stronger compliance to deeper customer engagement. Still, adoption is uneven, and the benefits are still not reaching the broader workforce.
Early creative advantage, but division remains
New Morning Consult and HP research shows that nearly half of IT decision makers (45%) already use AI PCs for creative assistance, with nearly a third (29%) using them for tasks such as image creation and editing. It’s not just about efficiency – it’s about bringing imagination into everyday workflows.
according to HP’s 2025 Work Engagement IndexFulfillment is the biggest driver of a healthy work relationship, even ahead of leadership. Give employees the tools that let them create in addition to executing tasks and you unlock productivity, satisfaction, retention and optimism. The same trend that inspires employees to create outside the office can be used by companies inside.
The challenge is that among workers with broader knowledge, adoption rates are still low, at only 29% for creative support and only 19% for image building. This creative divide means that the full potential of AI PCs has not reached the broader workforce. For CIOs, the opportunity is not just to deploy faster machines – it is to foster a workplace culture where creativity drives measurable business value.
Creative benefits of AI PC
So when you put AI PCs in front of employees welcoming prospects, what does that look like in practice? Early adopters are already looking at AI PCs as a way to get creative work done.
Teams dream up new ideas faster. AI PCs can give rise to new approaches and out-of-the-box solutions, enhancing rather than replacing human creativity. With dedicated NPUs handling AI workloads, employees stay in the flow without interruptions. Battery life is extended, latency is reduced, and performance is improved – allowing teams to focus on ideas, not wait times.
On-device AI is opening up new creative mediums, from visual design to video production to music editing and videos, photos and presentations that can be generated, edited and refined in real-time.
Plus, AI workloads like summarization, transcription, and code generation run instantly without relying on cloud APIs. This means employees can work productively in low-bandwidth or disconnected environments, eliminating downtime risks, especially for mobile workforces and global deployments.
And across the organization, AI PCs mean real-world, measurable business results.
Marketing: AI enables PC creative teams to create ad variations, social content and campaign assets in minutes instead of days, reducing reliance on external agencies. And this leads to faster campaign launches, reduced outside vendor spend, and increased pipeline velocity.
Products and Engineering: Designers/engineers can prototype in CAD, create 3D mockups, or run simulations locally with the on-device AI accelerator, shortening the feedback loop. This means shorter iteration cycles, faster prototyping and faster time-to-market.
Sales/Customer Engagement: Reps can use AI PCs to prepare real-time proposals, personalized presentations, or analyze contracts offline at client sites, even without a cloud connection. This leads to faster deal cycles, higher customer engagement and lower sales churn.
from efficiency to perfection
AI PCs are more than just a performance upgrade. They are reshaping the way people work and experience it. By giving employees tools that enhance creativity as well as productivity, organizations can unlock faster innovation, deeper engagement, and stronger retention.
For CIOs, the opportunity goes beyond efficiency gains. The real value of AI PCs will not be measured in speed or specifications, but in how they open up new possibilities for creation, collaboration, and competition – helping teams not only work faster, but more creatively and productively.
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