key takeaways
- Small shopkeepers, especially General Z, now see the second hand as durable, inexpensive and even in-debut-a major cultural change.
- Basecamp’s proprietary pricing and the POS system removes the contents of resale, which make franchisees work with fast-food-style efficiency.
- Franchisees do not run only a profitable store – they help families to spread salary, give parents -father inexpensive access to quality goods and reduce waste.
The resale is no longer about bargaining – it is about big business. Tyler and Zach Gordon, the back brothers of the secondhand brands and behind the kid to kid, the original company has scored franchising in a $ 250 million system, proving that, in today’s market, the secondhand retail can be stylish, scalable and franchise-redness.
Related: Consideration of franchise ownership? Start now to find your personal list of franchises that match your lifestyle, interests and budget.
Time cannot be better. The resale has a boom, fuel is given by General Z Shoppers who give prize of stability and value in equal measurement. And the average unit volume (AUV) of the uptown seal (AUV) $ 1.3 million (and under kids to just $ 1 million) proves that secondhand means the second is not the best in terms of economics, either.
“Young generations look as personality, stability and value.”
Says Tyler, “There used to be a fairly meaningful stigma around the thrift – dusty, dirty, disorganized – and only other people who used to shop for secondhand, either excluding it out of need or causes stability,” Tyler. “Today, that stigma has been reversed. The younger generations have been seen as personality, stability and value. They begged how little they paid for something.”
But Gordon is not just riding a trend. They have created an ownership point-selling and pricing system that takes the estimate out of the resale and gives the franchise the kind of operational stability that is often missing in the industry. “The traditional thrift is filled with the subject – what to buy, what to pay, what to do, when to mark,” Tyler explains. “We have taken it and made it objective and data-operated. A franchise can work at a 16-year-old age and two days to buy the product, as the system simplifies it.”
Related: These are the top franchise suppliers of 2025
The company’s operational backbone is reinforced by the culture of cooperation. Tyler manages marketing, finance and franchise development, while Zach oversees technology, operation and legal. Each brother runs his own side of business, but they live in constant communication, weigh each other’s decisions and challenge each other when needed. “It is the advantage of being brothers,” says Zach, “we are not far from friction, and it helps us make better decisions.”
“We are not far from friction, and it helps us make better decisions.”
Kid to Kid (#286 on franchise 500) has moved far beyond the onset of its boutique-style. Once defined by small stores, excessive curate racks and strictly from seasonal purchases, the brand now operates large places with a very deep and fast twisting inventory. Store shopping for all the seasons throughout the year, until it is ready to hit the floor, customers have access to the ever-growing classification of products.
The uptown chappalsat ranks #249 at 500 with $ 1.3 million AUV, while Kid to Kid is less than just 1 million dollars, proving that can compete with a resale – and even outperforms – many traditional retail or food concepts. While the store can look like boutiques, the business model moves more like fast-food operation: high volume, tight execution and tireless efficiency. “Every sales means helping a family to pursue their salary, or to reach the young parents to great clothes and toys, or reduce waste,” called Tyler. “It increases the meaning of business in a way that is rare in franchising.”
Related: She moved to America at the age of 17 and worked at a gas station – then became CEO of $ 1 billion brand
The popularity of resale is stable partially fuel, which has made second hand shopping socially acceptable by highlighting its role in reducing waste and keeping its role out of landfill. But while the environment-conscious can attract shopkeepers, it is the value that keeps them loyal. Many items are barely worn – some still carry their original tag – yet sell for a fraction of retail prices.
“It may not be the most erotic place to focus on resale. But once you reach in, it is incredibly lively.”
And while the thrift may not first look glamorous, Tyler says the reality is different: “When Zach and I came in for the first time, we thought that there may not be the most erotic place to focus on resale. But once you reach in, it is incredibly vibrant.
Looking forward, Zach believes that the runway is tall: “If I zoom out, I do not see any reason that both uptown and kid to kid will not be multiplier of today’s size,” they say. “At least two times larger in the next five years.”
What is clear that brothers do not see themselves as running a resale store. They see themselves again shaping how Americans shop – and how the franchises can succeed – by creating stability, strength and profitability in all parts of the same equation.
Related: I went away from a corporate career to start my small business – why should you do this here
key takeaways
- Small shopkeepers, especially General Z, now see the second hand as durable, inexpensive and even in-debut-a major cultural change.
- Basecamp’s proprietary pricing and the POS system removes the contents of resale, which make franchisees work with fast-food-style efficiency.
- Franchisees do not run only a profitable store – they help families to spread salary, give parents -father inexpensive access to quality goods and reduce waste.
The resale is no longer about bargaining – it is about big business. Tyler and Zach Gordon, the back brothers of the secondhand brands and behind the kid to kid, the original company has scored franchising in a $ 250 million system, proving that, in today’s market, the secondhand retail can be stylish, scalable and franchise-redness.
Related: Consideration of franchise ownership? Start now to find your personal list of franchises that match your lifestyle, interests and budget.
Time cannot be better. The resale has a boom, fuel is given by General Z Shoppers who give prize of stability and value in equal measurement. And the average unit volume (AUV) of the uptown seal (AUV) $ 1.3 million (and under kids to just $ 1 million) proves that secondhand means the second is not the best in terms of economics, either.
