In 1994, Commodore Crazed and burnt. Once in the US and Europe, a house computing giant, the company was undone by mismanagement and misfire. The body was cleaned and the pieces started several times again that it was difficult to keep the track, but the indispensable came with each new owner – an attempt to make a sharp deer by slapping the famous C = people on any old junk.
The fans were seen in the horror as the brand appeared on the average web. It is all-in-one PC, bizarrely designated gravel in pocket media player, and Comodore smartphones. Even there was a Comodore-branded cherder. So when retro gaming youtuber Christian “Perifractic” Simpson Announced that he wanted to buy what Commodore is and give it a new life, questions were asked. Main of them: Does the world still need Commodore?
When i’m 64 years old
As a brand, Commodore initially focused on the typewriter and calculator, but the day of its pride came up with the rise of home micro, leading to a rapid regeneration as Comodore International Computing.
Its biggest success was Commodore 64, which hit the sweet place between strength and capacity. While the CPU dull, powerful graphics and a surprisingly competent sound chip (which is made today) inspired creativity on both sides of the Atlantic. More than 5,000 commercial games were released during the machine hedi, and more than 15 million units were sold, causing C64 to still be one of the best selling single computer models.
This is the goal of reviving the legacy simpson. Initially, he sought a licensing deal with the Commodore brand owners, in which the “official” board and replacement components were conceived as an inclusive, part of the community -friendly group. These schemes snowed during the discussion, and Simpson made an agreement to buy the Commodore for a lump sum for the “lower seven-tank” amount. He now acts as the CEO of Commodore and promises to revive the company in a permanent way – a one that will not repeat the failures of the past.
Courtesy of Commodore
Courtesy of Commodore
But things become difficult here. Simpson is not really the owner of the original company as that company is no longer present. Commodore’s 1990s disintegration means that current recurrence is the owner of several trademarks, but the essential parts of the ecosystem are scattered. The C64 ROMS and the Amiga (16-bit micro) rights of the AMIGA are of Clonto and Amiga Corporation. Amigos is controlled by hyperian entertainment. And different from cloning machines separated from the love of mass-market C64dtv All-in-One Joystick and Plug-And Play TheC64 miniMajor events that have been important for the last 30 years have come from all communities, not brands.
Computer for public
It is for these reasons that Simpson finds himself harassing himself. He should avoid isolating those enthusiastic people who kept the flame of Comodore alive, and this does not mean that only their new commodore provides validity. He should cooperate closely with the owners of other major puzzle pieces and give a proper license to the Commodore brand for third parties interested. And to resume that seven-centers, the new commodore must sell enough new hardware, which means proceeding from a decreasing core fanbase.
For now, Simpson’s early sports banks heavy on indifference – not only for C64, but for an entire era. New Commodore website The company pitchs as “digital detox brand (which) is based in digital subclavism.” It does the rail against social media, glorifying the good old days of “Techno optimism”-until the mid-1990s in the mid-1980s-and indicates that Comodore can help users to reconstruct their childhood. But the company also wants to be seen as an enlightened with a look at the future, and as a result there is a kind of branding whipplash. New Commodore wants to be both reboots And Original; past And Future.
Appropriately, the first product of this recurrence, the Commodore 64 ultimat, symbolizes such stresses. $ 500 Gold-Bling Founding version And $ 350 LED-Lden Disco Case Starlight edition Do not scream absolutely digital minimumism. But $ 300 Basic beige Is The image of spitting of original hardware. All models brid down authenticity and modernity by supporting the original C64 peripheners and current connectivity, including 1080p HDMI output, so that you do not need to hunt CRT TV. Inside, all these FPGAS-field programable gate are erase-the end of the end of Chinese retro handheld and cheap plug-play TV tools is simulation rather than low-solicit simulates found in TV devices.
