Tinder is bending into the reputation of dating apps for superficial with a new feature launch, which allows paid customers to add their height preferences to their profiles.
After a reddit user Posted a photo Among the new height settings in the Tinder app, a company spokesperson confirmed Techcrunch that the Discovery Settings had been launched as a global test.
Tinder gold and premium subscribers in the Test group will have access to the feature, but are not free users, we have been told. In addition, the setting will indicate a preference rather than acting as a “hard filter”, the company says. This means that it will not actually block or exclude the profile, but will notify the recommendations.
“We are always listening to what matters the most matters to our tinder users – and testing the preference of the paid height is a great example of how we are building with urgency, clarity and focus,” Phil Price Fry, VP Coms at Tinder said in an email statement. “It is part of a comprehensive effort to help people to connect tinder more deliberately. Our new product theory guides every decision, and it talks to something: to prefer user results, move faster, and learn quickly. Every test becomes a permanent feature, but not every test can help us to know how we can provide smart, more relevant experiences.”
While dating apps usually allow users to filter for people with more traditional concerns, such as someone’s age or whether they want a long -term relationship or children, height settings are likely to cause more controversy and concern in height settings.
Since the rise of online dating, focus on someone’s materiality – such as their look or size – has become a primary factor in determining who is worth the match. Tinder helped thank this trend to his user interface, which gives huge emphasis on viewing people through photographs. Other tinder users often react quickly to those photos with left or right swipes to indicate interest.
Traditionally attractive, in addition to highlighting people’s preferences for the popularity of dating apps, led a culture, where A Prejudice towards long men Became an ideal. Its Not uncommon to get into profiles Where women say they are only looking for matches that are at least 6 feet long, for example – even though in real life they are more flexible about this requirement.
Tinder has also made fun of this trend in previous years, such as when it made a foolish day Announcement This will happen introduce A “height verification” feature in his app. (Many men Not found This is especially fun.) Height prejudice has also been the subject of other parody, such as when Designer Soren Irreson imagined A version of the tinder that allows men to override the height requirements of users for fees.
The company may expect more women to use and pay more women in addition to the height setting, which becomes more heavy. Both men dominated in America And International,
The launch of the Test follows the recent earnings of the Tinder parent match, which Users detected 5% decline in paymentThe subscribers paid in the match dating apps fell to 14.2 million in the first quarter, below 14.9 million users a year ago. The company is in the midst of another CEO infection, with the match’s CEO Spencer Rascoff, this summer was set to run the tinder later.
