Three years ago, as the epidemic orchestrated “Logistics Blitz” by Luciano Cabber, the chief supply chain officer of Colgate-Palmol, as the epidemic.
The result gave Seber a better understanding of how Colgate-Palmolive moves its products worldwide. But it stuck the seber with another problem: too much data.
About a year ago, Seber says he found a solution to that problem with Uber Freight. Ride-Heling service is developing new methods to close large amounts of data using long-running logistics and analytics arm artificial intelligence. Colgate-Palmolive became one of the first companies to use one of its latest products, AA logistics-centric LLM Uber Freight Inisite calls AI.
Now, Uber Freight is formally launching a suit of AI features for shippers worldwide as part of its existing supply chain software. Which includes the expansion of Insights AI, which is Uber Freight Silently launched in 2023Also, more than 30 AI agents are designed to “execute major logistics in the freight lifestyle.”
Uber Freight is not alone trying to subdue uncontrolled supply chains with modern artificial intelligence devices. Flexport announced its own suit of AI Tools in February, and trying to help innumerable startups companies to reduce data, reduce inventory stockpiles and help better predict supply and demand.
But Uber Freight is putting its AI solutions at stake, which can have immediate effect on the lower line of its blue-chip customers and there are about 10,000 other shippers working with it. This is largely due to the basis of knowledge and relationships that have been established in eight years because it was made To match long -lasting truck drivers with shippers,
“The supply chain is naturally a data-rich problem. It is complex, it’s fine, and AI can play a fundamental role in shaping and sharpening it,” Uber Freight founder Lyore Ron said in an interview with Tekkrunch.

‘We are constructing this moment’
On launching in 2017, Uber Freight started as a more straight brokerage business model. But the Uber Assistant Company has developed a service provider in a more service provider over the years that ships goods worldwide.
Many modern companies are trying to find ways to include artificial intelligence (often Mixed resultIt should not be surprising that Uber is putting freight technology in the front and center. Eventually, both the graduate work of Ron and his master thesis were concentrated around the AI - “in the dark era” when it was called ‘nerve network’, they joked.
Ron continued to work with machine learning technology when he was running a Google Map from 2007 to 2016. It was there, he said, he saw “the ability to digitize the physical universe”.
He said, “Thus it was supplied to me nine years ago, this supply chain is fundamentally a data-first, technology-first challenge that can be accelerated with data connectivity, and over time, AI,” he said. “We are building this moment, I think, because I started Uber Freight.”
Ron said that Uber Freight has used machine learning in his work from the beginning. But it was about two years ago that the team started trying to work with more advanced generic AI capabilities.
This is “not an easy road,” Ron said. Uber Freight’s early attempts were paired with hallucinations for a type of manufacture of “co-pilot for logistics” and the exact answers were returned from only 60% to 70% of the time 60% of the time.
Now that technique has been “tested” and according to Ron, with an accuracy rate of 98%”is running real business results”. The company says that the Insights AI model has been trained on internal and external data related to goods of $ 20 billion which helps to move forward every year. It also takes advantage of several unknown AI models “price, accuracy and optimal combination of performance” according to Uber Freight.
Ron stated that this AI push makes new ways to work with data related to their supply chain for customers. They can ask AI to quickly drag the most performing original points for special shipments. Or they can ask to show “all shipments for CVS in 2023”. Ron insisted that Query could be more complicated than this, and the model always keeps up.
Insights AIs are presented to customers like other popular LLM interfaces; It will also show its work and make it clear where all the data are coming from, like other logic models.
All this allows a customer to “get very fast insight on your network, immediately close to 100% accuracy, vs you to know what you want to know, to send it to some analysts, and to come back to wait for two weeks for a powerpoint presentation,” Ron said. “
‘What do you want to know?,
Uber Freight works with a lot of Fortune 500 companies, but it found a particularly interested partner in Colgate-Palmolive for testing AI and its other new equipment. According to Seber, the group already provides a suit of AI model to all its employees. It also takes a compulsory training on AI ethics to the workers that were developed in the house.
“I think it’s great, because it changes the conversation with fear, ‘it makes me more efficient, and how (how) I become a better professional and distribute more using those new techniques,” I said.
For example, Seber stated that his company has used insight to easily identify carriers that are accepting low shipments, as they are contracted to move to move. From there, they can work as to why they are low, and either come with a solution to bring the carrier back to compliance or leave them in favor of the other.
It was a challenge to solve in real time first, said Cibber said, as companies like Colgate-Palmolive work with thousands of carriers. Each of them can work with different systems and workflows, and that the resulting information was not actually managed centrally.
The next step with AI, both Seber and Ron said, are looking for ways to create more active solutions. Ron said that this is another place where Uber Freet can flex his data strength. “We know the features, we know lanes, we know the prices,” he said. “What do you want to know?”
These come as more active integration alerts that tell a customer such as a colgate-pamolive customer that they are paying more on some routes, or that fast options are available for a particular shipment.
Any such suggestion can only save a few hundred, or perhaps a few thousand dollars. But collected over an entire network, it can create a big difference.
Therefore, when asked, the seber was in a hurry to respond that the Chief Financial Officer of Colgate-Palive is an executive, who is most pleased with the Uber Freight being able to be able to be capable. “He prefers to see the cost of logistics,” Seber said laughing.