Consumer messaging apps such as WhatsApp often lack administrative control, require compliance and data retention, which fails to provide essential centralized management capabilities or detailed audit trails in regulated industries. Even more metadata exposure issue is: although WhatsApp message materials, communication patterns, and usage figures can still be collected, the potentially sensitive trade intelligence revelations.
Additionally, WhatsApp backup stored in cloud services is not encrypted by default, chat history is potentially exposed until users do not enable the encrypted backup manually, one step ignore many users.
Enterprise message strategy
For enterprise IT leaders, the WhatsApp decision of the house offers several strategic views. Organizations should assess message platforms based on enterprise safety requirements rather than consumer popularity, evaluate key factors including end-to-end encryption, administrative control, compliance facilities and data residence options.
