A consumer app for user identification conservation, Lux Capital-supported Clocade today launched the AI-operated collar screening and the dark web monitoring feature.
Cloaked’s collar screening feature, called Call Guard, calls with an unknown number and interacts with the collar to understand the intention. The tool filters spam or potentially scamy calls instead of relying on users to make decisions automatically. This is the same as Google launched for Pixel, and what Apple planned to roll out for iOS 26 users. Third-party companies like Truecaller have also used AI for call screening.
Users can still see the complete transcript of the call in real time, if they want to capture the call. Clokade had already worked on developing a phone infrastructure for its identity product that allows users to create new phone numbers to mask their actual numbers. Startup is taking advantage of that technique, with call forwarding to protect users from scams.
“We are trying to understand the intentions of the caller using AI instead of asking the name of the caller and why they are calling. Users have called a large amount of spam calls and medicare calls with us, and then political calls. We have also seen that users are receiving calls from AI agents, and we are now training our AI agents.” Cloak CEO Arjun Bhatnagar said.
Bhatnagar admitted that the characteristics of Apple and Google are based on a uniform basis. He said that people sign up to try these features, but due to lack of privatization, retention numbers are reduced, and that is why startups like cloques can come.
While handling the inbound call, the first step for the chloques, the company wants to enable an outbound call facility that deploys AI-Bots to capture the line on customer aid calls or booking appointments. Cloakade is also working on an ESIM product.
Additionally, the startup is releasing a dark web monitor for personal data. The company observes various sources such as data brokers, breech sites, compromise website, dark web forum, discord and telegram for leaked user data. The equipment searches for names, addresses, social security numbers, email, family members, passports and driver licenses.
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This shows users a warning when it finds such leak data. The company also divides these leaks in active/recent events and historical events, which helps users to take action for their data.
The company also has a data deletion program, through which users may request sites and data brokers to remove data. Cloakade sends programmatic and legal requests to these sites. Startup stated that it has helped users to get rid of more than 170 million records on the web.
Cloakade said that it has added more than 100,000 payment customers from the beginning of the year and is looking at the growth of month-by-month.
By 2023, the startup raised $ 29 million in funding. Bhatnagar said the company has obtained an additional $ 11 million in funding from the mixture of existing and new investors, but it is not making new investors round or disclosing as it is planning to shut down a formal round by the end of this year.
