Join our daily and weekly newspapers for exclusive content on the latest updates and industry-composure AI coverage. learn more
Visa Artificial intelligence agents have launched a new platform designed by users to purchase products, which effectively offers AI to people’s credit cards – with strict railing. System called Visa intelligent commerceThe company’s global product drop event in San Francisco was unveiled last Wednesday and enables AI assistants to recommend not only the products but also recommends full transactions.
During the announcement, Jack Foreel, the main product and strategy officer of the visa, said, “Soon people will have browsing, selection, purchase and management on their behalf. “These agents will need to rely with payment not only by users, but also by banks and vendors.”
This initiative is built on a network of partnership with major AI companies. anthropic, IBM, Microsoft, Mistral AI, Openi, Permanence, SamsungAnd stripAmong others. The purpose of this cooperation is to embed the payment capabilities directly into the AI system that are already changing how consumers discover products and services.
The new platform of the visa addresses a significant difference in the current AI commerce scenario. While the AI systems are rapidly sophisticated to help users find products, they are usually hitting a wall when it comes to completing the transaction.
“AI Commerce is a new commerce experience, where AI agent plays an active role in helping users make online shopping,” Rubel Birwadkar, SVP and Visa in an interview with venture and venture, head of products and partnerships. “Today, agents help in search of products on a large scale, but with visa intelligent commerce they will start transacting on behalf of users.”
The system tokens work by replacing the traditional card details with digital credentials that can be safely accessed by authorized AI agents. Users maintain control by setting specific parameters, such as spending the boundary and merchant categories, while the AI handles the details of the transaction.
For example, a consumer may instruct his AI assistant to book a flight to Cancon under $ 500, order weekly grocery items or find the right gift for family members. AI will discover on many sites, compare options, and complete the purchase – all consumers without the need to enter payment information manually at each stage.
Birwadkar said, “There is a tremendous possibility that AI agents will be played in cases of various types of commerce, such as ordering groceries, such as ordering grocery items, to decide more sophisticated search and booking leaves,” Birwadkar said.
How is there a plan to secure AI transactions in the era of digital fraud
This announcement occurs at a time when concerns about AI safety and data privacy remain high among consumers. Visa has predicted these concerns by making security the central feature of the forum.
Birwadkar said, “Visa takes an intelligence-powered approach to understand new and novel fraud and threaten cyber crime against emerging technology.” “As we identified, research and manufactured control and best practices to use generic AI, visa is also committed to identifying, researching and reducing the danger activity that targets actor activity.”
The company is taking advantage of its decades of experience in detecting and prevention of fraud, the authorities noted that the AI and the machine learning system of the visa have been almost blocked. $ 40 billion in fraud Last year alone.
The system consists of several major safety components. A-Redi Card Change the traditional card details with token credentials, while simplifying the payment process. The platform also implements identity verification, confirming that a consumer’s chosen AI agent is authorized to function on their behalf. “Only the consumer can only instruct the agent what to do and when to activate the payment credential,” the company insisted. Additionally, transactions produce signals that are shared with visas in real time, enableing the company to apply transactions control and assist with dispute management.
Birwadkar said, “The transaction made by the AI agent will be token, which means that the card details are replaced.” “For personalization, the visa uses a data privacy-conservation structure. Data requests are managed via data tokens, which allows consent management and control by the consumer, for the purpose of sharing the data for the purpose of sharing the data, for the payment credential tokenification, and for safe and encrypted transmission of data.”
A distinctive feature of the visa approach is the emphasis on user control. Consumers can determine the spending limit, traders can specify categories, and even some transactions may require real -time approval.
Mark Nelson, global head of visa consumer products, Told PymNts The system allows consumers to set parameters such as “$ 500 sealing for hotel or airline tickets”. The AI agent then works within these obstacles, which finds options that meet the criteria of the consumer without exceeding the predetermined limits.
“For personalization, the visa uses a data privacy-conservation structure,” Birwadkar explained the venturebeat. “Data requests are managed via data tokens, which allows for consent management and control by the consumer, for the purpose of sharing data, for payment credentials tokening, and safe and encrypted transmission of data.”
This approach shows the understanding of the visa that the consumer adoption hires to maintain the agency’s spirit, handing over shopping works to AI. The company has carefully designed a system where convenience does not come at the cost of control.
Visa 200-AI with a nation network keeps itself in position at the center of the Commerce Revolution
The declaration represents visa’s effort to keep themselves in position of visa that consumers can become the next major innings in online shopping – possibly as infection from physical to digital purchases and infections from desktop to mobile commerce.
“Like a shift from physical shopping to online and online, visa is setting a new standard for a new era of commerce,” Forel said. “Now, with Visa Intelligent Commerce, AI agents can search, purchase and buy for consumers based on their pre-selected preferences.”
Industry analysts noted that the global footprint of the visa – spreading in more than 200 countries and regions – gives a significant benefit in increasing this technology. The company’s existing tokenification structures and merchant relations globally provide the infrastructure required to make AI commercial feasible.
Asked about the adoption deadline, Birwadkar expressed confidence in the future of technology: “AI adoption is real and the number proves. When you see metrics like OpenIAI topping 400 million users and other genes, it is difficult to imagine that AI commerce is difficult to imagine. Is the block.
The company indicated that developers may start implementing APIs immediately, pilot programs are expected to be launched in the coming months.
Trust remains an important challenge for consumers that reach financial data to AI
Despite the enthusiasm from the visa and its partners, some consumers and privacy advocates are doubted about providing access to AI agents. The company is taking a measured approach to overcome these concerns.
The system of visa allows consumers to start with small, low -risk transactions before giving more and more purchases to their AI assistants. The company emphasizes that consumers maintain the same security and fraud security measures that are currently with their visa cards, even when transactions are initiated by AI agents.
A comprehensive partnership visa for this initiative has developed, which displays its commitment to the creation of a broad ecosystem rather than an isolated product. Birwadkar told us, “We are working with each partner that you have mentioned to bring better commerce experiences for consumers.” “For example, with Openai we are able to safely and safely and safely. And they are not the only ones we are working – we are currently with more than 20 payment service providers and AI Infrastructure Embniters in this program.”
A visa announces amid growing competition in AI Commerce Space. Many technology companies and financial institutions are looking for ways to integrate in purchasing experiences, although some have unveiled comprehensive solutions that bridge the product discovery and payment.
Separating visa approach, which focuses on embedding payment capabilities directly into AI agents that consumers are already used for other tasks. Instead of creating a separate shopping assistant, the visa is opening its payment rail for existing AI platforms, raising the adoption potentially.
This strategy also addresses the current fragmentation in online shopping, where consumers often need to create accounts and enter payment information in many sites and apps. By allowing AI agents to handle these transactions originally, the objective of the visa is to reduce cart abandonment and simplify commerce experience.
Birwadkar said, “Unlike existing e-commerce, which serves to discover and transaction to consumers, Visa Intelligent Commerce will enable spontaneous and scalable transactions through autonomous agents.”
As the visa prepares to roll its intelligent commerce platform, the boundaries between human and artificial decision making are blurred in the commerce scenario. For decades, we have handed over to humans – from retail clerks to travel agents – with our shopping needs. Now we are standing on the threshold of relying on not only our product discoveries, but also with our wallet.
The final success of the initiative of the visa will not depend on the technology itself, which is rapidly capable, but it requires consumers on psychological changes. Those who remember credit card numbers and preserve them closely, now they have to decide whether the AI-manual purchasing facility takes care about financial data.
Throughout history, shopkeepers have always adapted new ways to buy-from Marketplace Hagling to Department Store, from mail-order catalogs to e-commerce-each infection requires consumers to have their trust in the new system.
Visa’s AI Commerce initiative probably asks for the most intensive trust leap till now: an artificial agent not only to know what we want, but also allow spending our money to get it. As shopkeepers face this option, they are not only evaluating a new technology. They are deciding that the final human element in commerce is to be outsourced – the decision to buy.
