ASB became a leader in the squash court manufacturing and maintained the post for decades, including an introduction of a new glass-based surface and glass enclosure setup in the mid-2000s that have become a standard for squash competitions worldwide.
In 2012, Christophy joined the company to succeed his father as CEO, and ASB began focusing on LED surfaces. The first such product was a simple floor display called “ASB Multisports”, which can switch between signs for various hardcourt games such as basketball, volleyball and handball. As of 2015, the company also developed “ASB Lumiflex”, Fuller LED Display Court Dribbled in Orlando.
During the Kovid -19 epidemic, the world’s governing basketball body, focus to obtain official approval from the FIBA, and it was successful in 2022 when the FIBA replaced the rules for official acceptable sports surfaces to include glass apart from traditional wood. The first official FIBA event of ASB was the Under -19 Women’s World Cup at 2023.
The recent client installations include European Basketball teams Bayern Munich and Panatnineicos, both have played all their home games during the 2024-25 seasons on the ASB court; NBA All-Star Weekend 2024 in Indiana, which used ASB for many events including sting and three-point competitions; In 2024, Kentki’s “Big Blue Madness” program university; Plus facilities in many other Pro and Collegiate teams or many sports.
Commercial and fan engagement opportunities with this technique are delicious, which opens the court as a large -scale empty canvas. For some time, the surface appears like a traditional wooden surface with realistic images of wooden panels. Suddenly, however, it can turn into something else.
For example, when the free throw is shot during a basketball game, most players stand 45 to 60 seconds on one side of the court. ASB customers can use the space available on the other side of the floor, say, show a graphic on the free-three percent of the shooter-along with the logo of the brand partner together.
“This surface has allowed us to re -explain how we connect with fans and how we pay value to our commercial partners,” told me in an email, the head of marketing for Panatninianicos. “Whether it is a dynamic intro with a custom court animation, or live visual effects that react to large plays, now we are offering a level of visual storytelling that turns the akhara into an interactive experience.
Bichtas says the court has become a high impact platform for brand visibility. “And significantly, it does not disrupt fan experience; it enhances it.”
The Infinity League, an indoor league with teams from Germany and Italy, uses the glass surface to create juice. ASB Glassfallore’s photo courtesy
Floor exercise
On my journey, I was shown a suit of baby -friendly activities, which could convert these courts into educational hubs during school hours, from dinosaurs and seafarer rendering of sea creatures to a feature from a feature that allows children to run the table. Bichtas says that Panthinianicos has already used its ASB court to host several programs, from brand activation to basketball skill clinics for fans – especially people. Christoff, a Go-Cart enthusiast, imagines a complete racetrack setup on one of the ASB courts in the near future.
“If you look at the infrastructure of an arena, it costs around 250 to 350 million euros.” “If you put our floor there, it is about 1 percent more of the overall budget. But having that floor will allow the arena to be used much more often, because suddenly you do not have an arena used for home games every two weeks. No, you can have children on Monday morning.”
