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ZDNET Highlights
- Spending on AI-powered wearables is expected to exceed $300 billion in 2033.
- Healthcare use cases are leading adoption.
- Wearable devices change the way people approach health and wellness.
The market for health wearables may already seem significant, but it’s only heating up. Recent research from ElectroIQ shows that the AI wearables market will experience “phenomenal growth” by 2033, with the healthcare sector leading the way in adoption.
Due to advances in wearable adoption, healthcare, and predictive accuracy, the market for AI-enabled wearable devices will grow from $31.2 billion in 2023 to $304.8 billion by 2033. ElectroIQ,
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AI powers the functions behind many smart trackers and health wearables. That capability could come in the form of Google’s redesigned Fitbit, which tailors workout routines to a user’s specific needs, or Oura, which provides in-depth analysis of sleep patterns and delivers that information through digestible sleep scores.
“In 2025, this market is no longer a niche, but a fast-growing industry with real money, millions of devices, and clear signs that AI will transform our lives, work, and health management,” ElectroIQ’s Priya Bhalla wrote in a research analysis.
Health technology companies are experimenting with new health-related AI use cases. Several companies, including Oura, Ultrahuman, and Whoop, offer blood testing opportunities through third-party testing laboratories.
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Users register for testing through the app, get their blood drawn at a local lab, view their results on the app, and ask the app’s AI assistant questions about their health. AI trained on health datasets can analyze a user’s tests to provide concise and useful insights and recommendations.
ElectroIQ’s Priya Bhalla wrote, “These devices are not just considered gadgets but are actually becoming indispensable companions for health, fitness, and smart assistance.”
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ElectroIQ reports that sales of health wearables globally are expected to grow from 223 million units in 2019 to 300 million units in 2023. The most popular wearable brands so far include Apple, Huawei, Samsung, and Xiaomi.
The greater adoption of health wearables is also changing how people think about their health and wellness in general. “People are moving away from viewing health as something that can simply be ‘fixed’ when a problem arises. Instead, many view health and well-being as part of a long-term, evolving personal journey,” the researchers said. marketing firm merge In a recent report.
Merge surveyed more than 1,800 respondents aged 26 to 75 to analyze the adoption of wearables. More than half of the respondents (58%) reported using health technology that was prescribed by their doctor or provided through a health insurer.
Additionally, half of those who use wearables reported that aging, parenting, or the death of a loved one informed their decision to invest in their health through these technologies.
