For more than 14 years, Rachel Vomac worked in Healthcare, mainly focused on Elder Care as a registered nurse. She spends time in hospitals, long -term care and case management, which for the first time, given the strength and shortcomings of the health system. But as the years passed, the idea that she could do more, started growing. She did not just want to help patients; She wanted to provide a fix for a difference in the system.
She says, “Not everyone has some help that they need to safely go home and be successful in recovery.”
Dustin Dystifano (L), CEO and Ghar A Place co-founder and Jerod Ivanich (R), Rechhel Womac with President and Co-Founder APAH, who won the Margin Master of the Year
Image Credit: A place at home
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First time
It turned in 2021. His son had only graduated from high school, and Vomac was finally in a place where it was possible to start a business. Encouraged by his fiancée, he began looking at ways to make some of his own. Instead of starting an independent business with scratches, he opted to detect franchiseing.
“I realized that I need to do this now, so I started doing research,” she says. “I talked to many brands before finding a place at home, which I used to combine with what I wanted – morality, morality, it was all in line. And so I went for it.”
Vomac decision to sign at home with a place (#464 on 2025 franchise 500) was not linked in ambition alone; It has come from a deep understanding of how many times the health service fails people after giving up institutional care. During his time in the management of the case, he noticed that elderly patients discharged from skilled nursing facilities, assuming that they had helped wait at home. This was not always the case.
“You have received a Medicare Guideline that says they can go home, but perhaps they cannot remove themselves from the toilet without help,” she says. “If that help is not available, they have to call the ambulance if they have also got the ability to reach their phone. They are going back to the hospital.”
This was a difference in the system that could fill the care of the house – if the families knew where to turn. Wommack did not want to strengthen the wheel. He helped to create a home care agency for someone else at the beginning of his career and knew how time -taking and expensive, it could be to handle licenses, legal documents and to handle compliance requirements on their own. An suffrage offered structure, support and reliability with flexibility to run business.
With his support and systems, he opened his first place in Albuquerque, New Mexico in 2021 and built his culture in Santa F in 2023 and quickly built his culture. Shane Thompson, one place in the house franchise business coach, says, “He has a feeling of resonance from the team.” “He has long -working employees who work for him, professionals who have been with him from the beginning and have helped build his business.”
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learning curve
Although Vomac felt confident in his clinical background, franchising’s business side came with a learning state. He had to do payroll, accounting, marketing and recruitment – skills that you do not learn at nursing school. This process was challenging, but she bowed to work to support her education, general knowledge and franchise system.
She says, “I had considered opening a business with scratch, but I realized that it is very expensive to do it on my own.” “With all the validities that are around home care, it was a better option for the franchise, as you have your own template. It was very easy to get everything available.”
Particular marketing proved to be the most difficult part. Although he had relations in major care, it was more complex to reach the broader community. Most people were not aware that they have services like them, or they could be paid through long -term care insurance, VA benefits or Medicade. His target audiences were not the elders themselves, but their adult children, many of whom were doing career, families and care responsibilities at once. That feeling shaped his approach: educated, informed and accessible care.
Although it was difficult to start a business, Vomac says it felt like a personal renovation. The nursing burnout took its toll, but the business ownership gave him a new approach and a new sense of purpose. She still faces difficult days, but she is different. Now, she is working for her customers, not for the corporate hospital system.
This difference shows the reaction he receives. His team receives calls from regularly grateful families, and carers often go up and beyond to keep customers safe. Each of those moments, she says, confirms her decision to take the jump in franchising. “Every day, I get assurance from my customers and carers (that) this was the right choice.”
Wommack has managed to do something that most of the businesses cannot do: it has manufactured a company that has a growing care and sympathy in the annual revenue by more than $ 1.3 million. Earlier this year, he won the franchise’s margin Master of the Year, which is awarded the location with the highest gross advantage after the care -careful payroll.
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Advice for nurses
To make other nurses feel stuck or underarpated, the Wommack gives the message of incentive. Franchising, she says, gave her a way to help people while controlling her career and life, and they can also.
“Do your research and do not keep yourself back,” she says. “This is an important task, whether it is efficient or personal care. Going into business to help people is never a bad decision.”
For now, Vomac focuses on increasing its two places, supporting their team and continuing to educate families about the care options available for them. She is not looking at a rapid scale. Instead, she is creating something that is at one time a career, family and success story.
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