When the first time in March came out that this year’s iOS update would have very little facility in the way of consumer-supported Apple intelligence facilities, it was difficult to believe. Apple laid such emphasis on AI in its 2024 developers conference, you will expect a uniform push for WWDC 2025 – especially Apple did not come out of the gate after Intellure.
Well, a lot has changed in the coming months, including the possibility that the update we had been going to be iOS 19, instead the name of iOS 26 will be changed. But beyond the next week’s WWDC, it seems that the possibility of Apple Intelligence has become even more remote the possibility of being a major focus.
After this I have a tech A recent column by Mark Gurman of BloombergIn which well the sour reporter says that Apple “will reduce much in WWDC, to show that it is catching leaders like Openai and Google.” The developers have allegedly accessible to the large language model of Apple to include AI features in their apps, and we have heard that some features, such as new iPhone battery management capabilities, will tap in AI. But otherwise, words like “Latdown” and “Gap Year” are being banded.
On the surface, it still sounds like a remarkable reversal on the part of the Apple, especially in the light of the AI-heavy Google I/o of the previous month, where one of the major rivals of Apple spent two hours, showing how far beyond Apple, when it comes to uniting artificial intelligence in everyday activities. In WWDC 2025, Apple will also be shown to run the status to go to light on Apple Intelligence.
Nevertheless, if you look a little more closely with Apple with your AI efforts, the company may not have any other option.
One year of Apple Intelligence
A charitable recurrence of the year after Apple’s preview will describe efforts to preview your AI tool as “hits and miss”. As I have noted earlier, there are some apple intelligence features that I really like, such as long-to-back exchanges and email summations of visual intelligence, especially now that the image recognition feature works on the iPhone 15 Pro and the iPhone 15 Pro Max, then after being limited to the iPhone 16 model.
But for most parts, Apple Intelligence Editions such as writing tools, image playgrounds and genmosy are basic in their best and puffy. I also understand that they have not added much over time, at least if the image playground and memory films can have anything. As a result, it is very easy to ignore the Apple Intelligence features – to go about using your iPhone like you always have.
However, this is not the biggest wrong of Apple with Apple’s intelligence. Instead, the biggest problem is that some promised characteristics-as the Siri was never physical in the AI-Infeed Rimp-Ustav of Personal Assistant. We were told that Siri was going to work in many apps and understand our personal data, but now Apple says that that facility needs more time to work properly. At this point, we cannot see enough changes in the Siri until 2026.
And it can explain why Apple WWDC is so reluctant to make a disturbance on Apple Intelligence in 2025. The company faced some serious backlash to preview the AI ​​facilities which were not ready to ship last year. Perhaps it was decided that a repetition would cause more damage to its credibility, which may result in long -term results if it shows very little.
What does Apple do next
If there is any consolation without the important Apple Intelligence update for this year, it seems from Gurman’s reporting that Apple has a lot of iron in AI fire. The company is allegedly working on a new version of Siri’s architecture so that the individual auxiliary could better execute the characteristics that we were promised last year. The shortcut app is also getting an improvement, which will work with more apple intelligent features. In addition, an AI-managed health coaching facility and development is an apple-made chatbot.
The problem is that none of this year is likely to be ready – at least not at the point where the Apple feels confident of showing the possibility again publicly. So we have returned to a wwdc 2025 kenot that is going to focus on large -scale software redesign, playing the most supportive role with AI.
I can certainly understand Apple’s inspiration to keep things less-key, and I appreciate how such events are prepared towards affecting positivity, rather than what happened. Nevertheless, if the reliability of Apple is to be re -established, it should address AI -shaped elephant in the room next week.
I am not talking about Apple’s Executive Craig Federghi, who appears on stage in a hairshart in WWDC or cuts other Apple high-ups in the crowd, which keeps their clothes in penance. But publicly accept that Apple is taking back a step to ensure that the next major AI feature push has been corrected, it will restore some confidence in the future of Apple Intellvent.
On the way to Apple Intelligence, a WWDC 2025 Keenote is not going to overcome this perception that AI is also night in AI Race in Apple APH. But the way you reduce that perception, it is that you tell people that you are getting stronger in 2026.
