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ZDNET Highlights
- More than half of newly published articles are AI-generated.
- However, the percentage of AI-generated articles is stable.
- AI-generated articles don’t perform well in search.
You’re not imagining it: There’s more AI lurking on the Internet. In fact, half the articles you come across are AI-generated According to SEO firm GraphiteIn which it was found that more than half of the written content on the Internet is created by AI.
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It looks like human writers are losing the battle against AI, with AI-generated articles slightly outnumbering human-written articles between November 2024 and March 2025. raw dataIn January 2025, that data showed that AI-generated articles reached 55%.
However, according to Graphite, the proportion of AI-generated articles has remained “relatively stable”. Researchers do not think the disproportionate flood of AI-generated articles will continue.
“We speculate that this is because practitioners have found that AI-generated articles do not perform well in search, as shown in a separate study,” Graphite said in its post.
Perhaps the AI that Google and other search engines are using has been trained to recognize and avoid AI-generated articles. What an irony.
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The share of AI-authored articles on the Internet has increased rapidly since the release of OpenAI’s ChatGPT in 2022. A year after its release, according to Graphite, AI-generated articles accounted for 39% of articles published on the Internet. Despite their ubiquity, Graphite writes that these AI-generated articles are not appearing in Google and ChatGPT.
However, rapid improvements in AI may make it more difficult to detect whether content is AI-generated, even if AI content detectors are improving at the same rate.
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earlier this month, Pew Research Center found that only 2% of Americans regularly get news from AI, while the majority of Americans, 75%, say they never get news from AI. People who are getting news from AI reported that they do not completely trust the information they see.
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As AI tools and use cases increasingly permeate every industry and aspect of daily life, it is becoming increasingly difficult to avoid them. The report only emphasizes the long-standing question – and, at times, problem – of the feasibility of AI as an information tool.
