youtube revealed It was reported on Tuesday that after a pilot phase, its similarity-detection technology has officially been rolled out to eligible creators in the YouTube Partner Program. The technology allows creators to request the removal of AI-generated content that uses their likeness.
A YouTube spokesperson told TechCrunch that this is the first wave of the rollout, adding that eligible creators received emails this morning.
YouTube’s identity technology identifies and manages AI-generated content featuring creators’ likenesses, such as their faces and voices.
The technology is designed to prevent people from abusing their likeness, whether to endorse products and services they don’t agree to endorse or to spread misinformation. There have been plenty of examples of abuse of AI equality in recent years, such as the company electro YouTuber is using an AI clone of Jeff Geerling’s voice to promote his products.
On its Creator Insider channel, the company provided instructions on how creators can use the technology. To begin the onboarding process, creators must go to the “Likeness” tab, consent to data processing and use their smartphone to scan the QR code displayed on the screen, which will direct them to a web page for identity verification. The process requires a photo ID and a short selfie video.
Once YouTube allows use of the tool, creators can view all discovered videos and submit a removal request in accordance with YouTube’s privacy guidelines, or they can make a copyright request. There is also an option to archive the video.
Creators can refuse to use the technology at any time, and YouTube will stop scanning videos 24 hours after doing so.
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The similarity-detection technology has been in pilot mode since the beginning of this year. YouTube first announced last year that it had partnered with Creative Artists Agency (CAA) to help celebrities, athletes and creators identify content on the platform that uses their AI-generated likenesses.
In April, YouTube expressed its support for the referenced legislation. no fake actWhich seeks to address the issue of AI-generated replicants that mimic a person’s image or voice to deceive others and generate harmful content.
