
Education tech firm classover holdings (kidz) Said in early May It will sell shares worth $ 400 million to buy solana. Its stock exploded more. The shares of the thin -trading company, then with the market cap, exceeded $ 50 million with a well -shy $ 1.15 to more than $ 7, which exceeded $ 7 in just two sessions before returning to $ 3.69. ,
The classover crypto was not the first company to experience Serge, and it would not be final.
The growing number of unclear, microcap and nanocap companies is embracing cryptocurrency-not as a business line or payment method, but as a headline-bile balance sheet item. They often follow the same script: declare a change in strategy to keep digital assets such as bitcoin or solana, followed by a pop in stock price.
Today, GD Culture Group (GDC), a company with a market cap of about 30 million dollars, Announced A plan to sell $ 300 million in shares to buy bitcoin and trumpine (trump), a meme token is based on the theme around US President Donald Trump. The company announced that the purchase was part of its new “Crypto Asset Treasury Strategy”. The stock rose 13% on the news.
Even today, Amber International Holdings (AMBR), only less than $ 900 million, said that it will happen Allocate $ 100 million For a basket of cryptocurrency including bitcoin, atherium ET,2,478.57Solana, XRP,2.54Bounted coin BNB,663.09 And needle Needle,3.93,
All the original corporate crypto is trying to mimic the agelist: Strategy (MSTR). In August 2020, the Enterprise-Software Company published bitcoin to use its primary treasury reserve asset. Since then, its stock has increased by more than 3,000%, not from software sales or product innovation, but bitcoin price. Many retail investors now consider stock as a proxy for bitcoin exposure.
But while the strategy had a long-standing business and a consistent, transparent strategy-its president, in addition to Michael Sorre, emerges early as a bitcoin proposer-these new companies appear to be advantage to the crypto hyp machine with a little track record or follow-three.
Take a nasdac-list manufacturer of truck bed cover, workport. Last year, the company announced a plan to invest its cash reserves in bitcoin and XRP. Its stock, which had been slipping for years, jumped after the announcement. But the rally did not run, and the stock has returned to the pre-prostitution level since then. The company said in April that it had made six figures initial purchases.
A spokesperson told Coindesk at the time, “We are still fast in our early positions and are holding. We will consider adding as suitable in the future.”
Playbook seems straightforward: Find a Bazi Crypto token, announce a purchase or strategic allocation, then ride a temporary increase in retail investor’s attention. In many cases, the amount that the company plan is more than its own market capitalization. This classover and GD were true for culture, both proposed the allocation of multi-million-dollars, despite being worthy of a fraction of it.
It is not clear that these companies will actually make their proposed purchases or how they plan to raise money. But the market reaction points to a pattern: microcap firms are using crypto as a megaphone.
Nevertheless, the strategy is proving effective in short term. Small companies are likely to continue jumping on bandwagan as long as the market is in crypto-related headlines with stock rallies.
Whether any of them become like long -term crypto believers as strategy should be seen.
However, there are some firms that are taking the strategy the path more seriously – and seeing the results. The Japanese investment firm Metaplanet has consecutively up to 6,796 to its bitcoin holdings since launching its bitcoin treasury operations in April 2024, which keeps itself in position as one of the more committed corporate holders in Asia.
Similarly, the US-based medical device company Seleler Scientific has been continuously buying bitcoins since adopting it as a reserved property. It now holds 3,634 BTC on its balance sheet, reflects a strategy that only reflects the playbook of Microstrati instead of borrowing its headlines.
Disclaimer: parts of this article were generated with assistance from the AI tool and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see the full AI policy of coindesk.

