The few series of Realme are finally getting a new addition with 15 series, including 15 and 15 Pro smartphones. Of the two, Realme 15 Pro Snapdragon 7 General is the first to introduce 4 chipset, which comes with a significant jump in performance and AI abilities. The company claims that it packs a 7000mAh battery in a 7.69 mm slim body, making it the thinnest in the industry. The device also has AI enhancements, including AI party mode and AI edit genie, among others, which further enhance overall user experience.
Gadgets 360 had the opportunity to sit with Francis Wong, Chief Marketing Officer of Realm India, which beyond the big launch, new series, AI Enhancements, and more to discuss more, with Sumit Sonal, with the head of marketing in Qualcomm India, who answered questions about chipset choice for 15 Pro.
Realme 15 Series: AI Buzzword and Offline channels as a new dark horse
We started with a tagline, which is currently visible in all marketing communications around the Realme 15 series – ‘AI Party Phone’ what does it mean? Wong explained, “Tagline ‘AI Party Phone’ explains our vision of giving a smartphone experience that actually resonates with General Z-is one that is smart, stylish, and is always ready for action. Realm 15 series-with 15 series–I am 15 Pro 5G and Realm 15G, which are focusing on uniting at least one, which is focusing on uniting, which is focused on unifying the adoption. AI-Power-Picability integrates.
He says, “General Z users are naturally expressive and social-ease, and this device is designed to empower and share the authentic moments to emphasis and share them. This soul directly connects in our ‘Live for Real’ campaign, which celebrates unfliest self-sexuality and promotes users to embrace users, which are compelled to embrace life. Does a vibrant, full day’s experience.
Realme believes that the brand itself is talking directly to the youth of India as a “AI party phone”. “We are proud to offer him a tool that lives with his speed and energy,” he said.
After this, we wanted to understand which channel for realme brands, has emerged as a dark horse in India: online or offline?
Francis Wong, Chief Marketing Officer, Realme India
“We always believe in a balanced approach to both online and offline channels. While our online platforms play an important role in reaching wider audience with efficiency, it is the offline section that has emerged continuously as a dark horse for the brand in India,” Wong said.
It is an offline segment that has continuously emerged as a dark horse for the brand in India.
“In Q1 alone, we have sent 3.5 million units with 58% of them through offline channels, which is a clear reflection of our offline strategy. In the last one year, we have made frequent efforts to strengthen our retail appearance across the country, which help in termination of our products. He said.
After sales service remains a region of commitment to realme
With aggressive expansion in India, sales service is an important point. We wanted to understand whether Realme planned to come up with some new plans on the front? Wong began in 2024 after sales and discussing the expansion of retail network. “Alone in 2024, we established 180 new brand stores and expanded the subsequent network for more than 570 service centers across the country. Further, we are committed to strengthen our appearance. Extraordinary customer service.
Vicky Kaushal was recently declared as Realme’s smartphone ambassador
A transition from SRK to Vicky as Brand Ambassador
Realme has recently made Vicky Kaushal a major infection from Shah Rukh Khan as ambassador to his smartphone. Wong on the Development said, “We are thrilled to welcome Vicky Kaushal, which is as realme’s smartphone ambassador. It is not just a cooperation-it marks the onset of a long-term, meaningful association with someone, which actually reflects the spirit of our brand.
Why did the brand choose Vicky, he further said, “We chose Vicky because he is a symbol of the same values that stand for realme-there is a widely praised national icon, especially genes, especially.”
Why Snapdragon 7 General 4 Soco Realum is perfect for 15 Pro
Realme 15 Pro Snapdragon 7 General 4 is the first smartphone to be operated by 4 SoC, a major chipset for Qualcomm in the upper mid-range tier. On working with Qualcomm on the choice of chipset, Wong said, “Working closely with Qualcomm, we adapted the Chip AI and gaming facilities to meet the expectations of our users. It involves enabling advanced frame rate control and stable power efficiency through GT Boost 3.0. Smooth multitasting, which involves enabling Advanced frame rate control and stable power efficiency. Aligns with the onset of.
Realme 15 Pro Snapdragon 7 General 4 is the first phone to be operated by SOC
Sonal, on partnership, in an email response, said, “Our partnership with Realme reflects our shared vision: to democratic premium experiences. We work together with OEMs to ensure that our technology is not only powerful on paper; it distributes the value of the real world and with devices like Realm 15 Pro, we have a world -like symbols, we have a universal symbol with a world -like symbol. Are strengthening in
With Snapdragon 7 General 4, Qualcomm is blurring lines between premium mid-range and entry-level flagship. We wanted to understand the strategic intentions behind bringing so many “premium” facilities at this level. Sonal explained, “We are not only bringing high-end features downward, we are re-defineing what users should expect from the upper mid-range. By enabling advanced on-device AI, we provide powerful gaming and pro-level imaging in this tier, which is answering the developed Indian consumer, which is not now not only with the quality, the quality, the quality, the quality, the quality, the quality, the quality. Providing quality, quality, quality, quality, quality, quality, and industry forward.
On the AI facilities available on the smartphone at price points, Sonal said, “AI is no longer limited to the flagship devices; it is now becoming a main part of the smartphone experience in the segment, thanks to platforms like Snapdragon 7 Jean 4. With our platforms, users get everything somewhat something with image processing and voice assistance. Editing or originally switching to performance-unlike gaming mode.
How important is the on-device AI capacity of 7 General 4 SOC to separate it from the contestants? Sonal broke it for us, “Snapdragon 7 General 4 Soke’s on-device AI ability stands as an important discrimination, performs significant improvement in performance, privacy and AI. By enabling advanced facilities, real-time image generation, rapid AI-guard camera enhesion, and more responsible smart assistant functions, Snapdragon work, Snapdragon 7.
