Referrals are growing for news publishers from CHATGPT, but it is not enough to combat the clicks from users. Their news is increasing directly from AI or AI-Interacted Search ResultsAccording to a similar report of Digital Market Intelligence Company.
Since the launch of Google’s AI interviews in May 2024, the firm found that the number of news discoveries on the web, resulting in no clicks for news websites, has increased by 56% to about 69% by May 2025.
Not surprisingly, organic traffic has also declined, falling from more than 2.3 billion trips to its peak in mid -2012, it has now come down to 1.7 billion.
Meanwhile, news-related signs in Chatgpt rose 212% from January 2024 to May 2025.
For news publishers, AI’s rapid adoption game is changing the game. Visibility in Google search results and good SEO practices can no longer distribute the price made in the past, as the search rank is not translating the website traffic as before, the firm said.
At the same time, chatgate referrals are increasing for news publishers.
From January to 2024 May, Chatgpt referrals for news sites were less than just 1 million, similar people say, but 2025 increased by over 25 million.
Of course, when the industry is facing massive decline in organic discovery traffic, this increase is hardly enough for the loss of publishers.
The report also states that some websites are better than others while talking about AI referral.
The highest growth in Chatgpt referral traffic includes Reuters (8.9%year-by-year), NY post (7.1%), and business insider (up to 6.5%). Meanwhile, the New York Times, who is prosecuting Openi for scrapering his tasks without permission, is watching very few chat referrals. However, in the top 10 sites still receiving the Chatgpt referral traffic, this has only seen an increase of 3.1%.
Topics like stock, finance and sports are currently accounting for most of these chat-related prompts, but similar reports are seeing an increase in other subjects, such as politics, economy, weather and others.
This, gives the theory to the firm, may indicate more from the more “reactive information” and a deep “issue-driven engagement” through AI.
Along with AI referral growth, Chatgpt’s website and app users have also seen more adoption.
In the last six months, the app users have exceeded double, while the website visitor was up to 52%, similar people said.
The firm is now Offering A service for brands and businesses that allow them to track how and where their brand appears in Genai tools such as Chatgpt, and it compares their competition.
The solutions to the news publisher’s crisis are some more far away.
Under the pressure of news publishers, AI kills its traffic, Google recently launched a service, called Offerwall that allows publishers to use Google advertising manager, such as allows to experiment with other means of demonetisation beyond advertising options. With offerwall, publishers can try things such as micropages instead or ask users to sign up to the newspaper to reach their site content. They can also customize the offerwall screen with their own options, said Google.
Other sites are experimenting with other means of pewall or mudification. Many have since Operated Mass Pruning Or even closed their operations.
In a recent interview with NYT Hard fork podcastOpenai CEO Sam Altman replied to a question about the impact of AI on the job market, saying, “I think there will be areas where some jobs go away, or perhaps there will be some whole categories, which go away.
