YouTube to use AI to help podcasters promote themselves with clips and shorts

On Tuesday, YouTube introduced new equipment for podcasters at the YouTube Live event in New York, including new ways to convert video podcast into clip and YouTube shorts, and there is a new feature that helps to create videos for audio-online podcasters. Both will be run by AI and will roll out in the coming months.

Using AI technology, video podcast creators in the US will be able to create more easily clips with AI tips, the company says. This will be available in the “coming months”, while a feature that will convert those clips into YouTube shorts, starting early next year.

Apart from this, youtube may give more feed to compete with rival short-form video apps such as Tikokkok and Instagram (Reels), while users can also direct podcasters for podcasters that they can find interesting on the large platforms, driving membership and engagement of YouTube.

Meanwhile, another new feature earlier next year will also help audio podcasters to convert their content into video. Using AI, these creators will be able to generate a customized video for their podcasts, saying the company. However, this feature will only be available for “selected podcasters” when it will be launched, a large expansion plan later in 2026.

YouTube has been more focused on creating tools for podcasters over the years, making Pods the home page of Pods YouTube and its YouTube music service equally more major facilities. Meanwhile, Spotify, at the same time, is incon with other engagement features for the comments, elections and other engagement equipment for mudlization equipment, with the support for video podcasts and other engagement features for podcasters in its market.

In February, the company announced that YouTube had crossed 1 billion monthly podcaster the audience. Today, YouTube announced that the users now consume 100 million hours of podcasts per day by July 2025, starting as a vibrant or premiere with more than those hours.